KLEONIKI Hair -summer effect
KLEONIKI Hair

KLEONIKI Hair

EFFECTS OF SUMMER LIGHT ON HAIR

During the summer hair and skin are exposed to high intensity light and UV lights. Add to this exposure, wind, salt or chlorinated and it is easy to see how the hair’s structure can be damaged. Hair loses moisture, lipids are lost and the protein structure deteriorates. The result is porous hair and faded color.

HIGH-ENERGY UV LIGHT REACTS WITH THE HAIR IN TWO MAIN WAYS

• UVA, UVB and visible radiation break down the natural pigment in hair, melanin. This is also called “photobleaching”. The melanin, like in the skin acts as a natural UV protection filter for the hair, but gets damaged itself in the process. This color breakdown also occurs in colored hair leading to visible color decrease.
• UV radiation reacts with metal residues on the hair leading to the formation of free radicals that damage the hair protein structure. This leads to a weakening of the hair and a change in its surface shield, the cuticle.

Post sun exposure

After sunbathing, residues of sunscreen, salt and chlorinated water should be removed from the hair and skin. This helps reconstruct and restore the hair’s moisture balance.

Visible signs of a lack of sun or water protection:
• Color fading and shifting
• Dry hair feel brittle and damaged lengths
• Tense and irritated scalp
• Hair looking lack-lustre

EXPERT DIAGNOSIS

Who is the target group for the Solaris line?
• Male and female clients before and after vacation
• During summer months with higher sun exposure
• Clients with an active lifestyle and outdoor activities
• Swimmers with contact to salt or chlorine water
• Fast care for hair and body at the gym
• Clients with colored hair for extra UV –protection
• Men with thinning hair and higher UV exposure

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email